How to Improve Your Local Online Presence with Google Business Profile

If you serve customers in a specific area, improving your local online presence can bring you more calls and walk-ins than many expensive ad campaigns. One of the most powerful free tools for this is Google Business Profile, which shows your business in Google Search and Maps when people nearby look for services like yours. When someone in Gurgaon searches “digital marketing agency near me” or “best café in Sector 29,” a well-optimised profile makes you far more likely to appear.​

Start by claiming or creating your profile and making sure your business name, address, phone number, website and opening hours are accurate and consistent with your website. Add detailed categories and a clear description that includes relevant local keywords such as “digital marketing agency in Delhi” or “Noida SEO services,” written in a natural way. Upload high-quality photos of your office, team, work samples or menus because listings with more images tend to get more clicks, calls and direction requests.​

Keeping your profile active is just as important as setting it up. Encourage happy customers to leave honest reviews and respond to every review, positive or negative, in a professional tone. Use Google Posts to share updates, offers, new services or recent case studies so that people see fresh content when they discover you. Finally, check the built-in insights each month to understand how many people found you via search or maps, which keywords they used and what actions they took, then adjust your content and keywords accordingly.